It is possible that travelling in a way that is good for everybody is going to be the new standard. Purpose travel is the travel trend of this spirit of age, according to me. Would you like more information about my Project Purpose Travel or the presentation of the trend research? Please let me know on the contact page.
The growing demand of travelers wanting special experiences and the need of a more conscious exchange with the locals, nature and animals are coming together at a fast rate. The moral compass is clearly present, the ‘materialistic bucket list’ thinking of travelers is slowly going out of style and travel agencies are adding Purpose to People, Planet & Profit. A win-win-win situation, that provides added value for everyone. The prejudice that conscious travelling has a ‘tree-hugging’ image and is always more expensive is not true anymore!
Purpose Travel: traveling that goes beyond the pleasure of the traveler
Two in one: unique traveling and doing good things for locals, animals, nature and culture
Visiting highlights is out of style and giving back to the country we are visiting is getting more important. Purpose travel is on the rise: going on a holiday with a purpose that is bigger than just your own resting pleasure. A trip that is good for you, but also for the people, animals, nature and culture. We keep traveling more and more, that makes for the consciousness of the social and ecological part of traveling to deserve more attention. At the same time, the need for a vacation that is more personal, unique and meaningful is growing. That concludes Tessa aan de Stegge in her continuous research on travel trends.
Gratification and necessity
Meaning something to someone gives us gratification, but it is necessary in the area of traveling. Tourism is for almost half of the poorest countries in the world a primary source of income and on top of that 1 out of 10 people, worldwide, are employed in the tourism industry, according to the World Tourism Organization. International Air Transport Association announced that the number of people who will transport themselves by airplane will grow to be 7,8 billion in the next twenty years. According to researcher Paul Peeters, we are emitting the maximal and complex CO2 budget in 2018 only by flying. Travelers who are visiting highlights in masses cause over tourism which gives the locals a disadvantage. Tessa aan de Stegge: “Traveling has a huge impact and I see that both travelers and the travel business are getting more conscious of that. The purpose economy around travelling is taking its shape. A lot of initiatives are taken to travel in a way that is better to all the things involved. The focus is on spreading of the tourists, an honest price and being better to the environment.”
Something beyond traveling
According to Tessa aan de Stegge we want to ‘be’ somewhere instead of ‘visiting’ a place. The need of personal development and doing something good, as we are leaving our inevitable footprint, is growing. Arranging your vacation in the cheapest way possible, without thinking about the place you are visiting or about the way you will get there, is not of this time where a conscious way of living is so important. Recent studies of researcher Simon Kuijpers show that people are prepared to help others, as long as they get something in return. Things like being challenged, overcoming obstacles and personal development. Tessa aan de Stegge: “That something beyond traveling that we are looking for brings us to the question: If we are traveling this much, how do we make sure that we do it in a way that is good for everyone?”
Easy tips to do good
Tessa aan de Stegge thinks that traveling in a good way in 2018 does not have to be hard and shares tips from her research.
- Do not behave like a mass tourist
Help to fight over tourism and go outside of the existing ‘box’ while traveling. Think about it: what is spectacular about seeing the exact same highlights as your neighbor? That one picture of the Eiffel tower we all made before? By staying clear of the highlights, you help the spreading of tourism and with that the nature and culture will not be worn out and benefit the locals. Whoever has the opportunity to travel outside of the tourist season can enjoy more calmness, better prices and provide the population with an income.
- Who can not share…
If you want the destination to benefit from your trip, you should book it at a travel organization that shares its profit with a local project. A lot of travel organizations like Thomas Cook, TUI, SNP and Better Places give a percentage of their profit to help local schools and projects to help the animals. Want to go the extra mile? Crowdfund a hotel together with Riksja Travel: as soon as it is built, you can sleep there in exchange for your contribution.
- Hunt for bargains, but keep it minimal
We would not be Dutchies if we did not want to get the most out of our vacation money. Also the feeling of relaxation will be gone fast if you come home broke and have to worry about money. Remember that someone is always in a disadvantage if you only book at the lowest price. In a lot of countries negotiating is part of the culture, make sure that you keep the bargain hunting reasonable by getting information about the culture and by following your intuition. What is fifty cents for us, is a meal for the whole family in some countries.
- Start working
Help with local programs or volunteer during your holiday. Clean the beach from plastic, help restore an old store or go exploring with a forest ranger for example. Also you can start WWOOF-ing, where you work at a biological farm in exchange for residency. Do you want to volunteer with children in orphanages or wild animals? Think twice about that: even though tourists mean well, it does not help the locals or the animals in most cases. Really want to see wild animals? Travel organization All for Nature makes sure that you can see the wildlife in a responsible way.
- Be green
Want a green residency? Try choosing an eco-accommodation, community based resort or a tiny house hotel. BookDifferent helps you to find a hotel that cares about consciousness. Are you going on a road trip? You can rent an RV directly from the owner via a sharing platform like Camptoo. This way the vehicle is not being unused. Do you want to stay at a special place and contribute to the maintenance of that place? Sleep in a church via Champing. We are not using plastic bottles anymore: drink tap water (if that is possible or go to special places where you can refill) and use a bottle like a Dopper. Thanks to convenient apps you can take your travel papers with you digitally: which saves a lot of paper.
- Make up for your CO2 emission
All of us emit CO2 in our daily lives and if we travel it becomes a lot more. If you are flying to a destination outside of Europe, then only your flight is 76% of the total CO2 emission of your holiday. It you stay in Holland, it is only 12% (source: NHTV/CVO). Choose to give a CO2 compensation if you travel by plane. Your contribution will be used for a project that improves the environment somewhere in the world. You can already contribute to sun or wind energy for a few euros. Starting in January, fifteen ANVR connected travel agencies like SNP, Koning Aap and Sawadee Reizen offer CO2 compensation within the price you already pay.
- Travel locally
Do you want the local touch while traveling and do you want your money to go to a good place? Explore with local guides, eat at local restaurants and sleep at people’s homes at a homestay. You can even buy your souvenirs at small businesses or family owned shops. While you are there, get yourself a fan so that the air-conditioning can stay turned off.
Do you want more information or do you want to have an interview with me? You can contact me here!